Integrated Mktg Programs Manager Job Job In Singapore Regions, Singapore content expired tiptopjob.com- 3 months ago
Work Area: Marketing
Expected Travel: 0 - 40%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T4PM
Recruiter Name: Mike Lee
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
-Cultivate the appropriate marketing mix to ensure a healthy pipeline to drive consistent growth for your segment
-Partner with sales leadership to develop and implement pipeline acceleration programs
-Plan, execute and manage Account Based Marketing Programs.
-Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
-Forecast, measure, analyze, refine, improve and report on impact of programs
-Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities.
-Evaluate, select and manage vendors and internal teams that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
-Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
-Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Education, Experience & Training required:
-Degree level education with 7-10 years marketing experience in B2B software industry ideally with SaaS experience
-Experience developing and executing successful lead gen and sales enablement marketing plans
-Experience with MS Office applications, CRM (Salesforce), marketing automation (Marketo), content and calendar management tools, analytics and campaign tracking tools (Tableau).
Job Specific Specialized Knowledge & Skills:
-Strong communication and interpersonal skills and ability to work with diverse personalities
-Self-starter who is committed to the job and seeks empowerment and accountability
-Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
-Strong team player
-Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
-Commitment to professionalism and collegiality is required
-Flexibility and willingness to work on a broad variety of tasks
-Willingness to work from time to time over extended hours in order to achieve goals set by self, immediate manager or demanded by key customers
-Knowledge of b-to-b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration.
-Understanding of the Sirius Decisions demand funnel and the ability to analyze and manage the demand funnel metrics.
-Ability to direct content building required in an overall demand creation approach
Critical Performance Competencies:
-Attention to Detail
-Communication and Influence (must be energetic and passionate about marketing, our products, and the company)
-Leadership and initiative to drive business objectives
-Strong consultative marketing approach to enable effectively engaging with sales
-Displays passion for & responsibility to the customer
-Hires, develops & rewards great people
-Displays leadership through innovation in everything you do
-Displays a passion for what you do and a drive to improve
-Displays a relentless commitment to win
-Displays personal & corporate integrity
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas:Careers.NorthAmericasap or Careers.LatinAmericasap, APJ: Careers.APJsap, EMEA: Careerssap). Requests for reasonable accommodation will be considered on a case-by-case basis.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.